Vol. 9 No. No. 2 (2025): IMPACT OF ARTIFICIAL INTELLIGENCE ON BUSINESS PERFORMANCE IN GUARANTY TRUST BANK AND NESTLÉ NIGERIA PLC

Artificial Intelligence (AI) has emerged as a transformative force in the global
business landscape, revolutionising how organisations operate, compete, and make
decisions in real time. AI technologies, including machine learning, natural language
processing (NLP), computer vision, and robotics, are increasingly adopted across
various industries to enhance efficiency, accuracy, innovation, and customer
satisfaction (Chatterjee et al., 2021; Russell & Norvig, 2021;). Globally, businesses
are leveraging AI for tasks such as automated customer service, fraud detection,
quality assurance, and real-time analytics to gain a competitive advantage
(Brynjolfsson & McAfee, 2020).